Thesis On Marketing Of Financial Services - Top Hat Culture
Thesis On Marketing Of Financial Services
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I am an MBA student in the area of Marketing. I am interested in writing a researche on the topic ‘ the impact of different sales promotion tactics on consumer of telecom services in terms of usage’.
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Students often make the mistake of studying a previously-explored topic. The fascinating feature of financial management is that no topic can be recreated- studying a same topic for the dissertation will not yield anything new. Hence, they often face failure with their dissertation. Project Guru offers expert dissertation help in every field of finance- stock markets, banking, insurance, accounting, etc. in latest trending issues.
1. Select a financial service provider that has Internet presence and focus on a specific type of service it offers. Describe the service.
2. Briefly describe the market and explain the type of competitive advantage the selected service has achieved in this market.
3. Provide an analysis of the marketing mix tools used by the provider to place, price, promote (communicate) and deliver the service.
4. Discuss whether and how the marketing mix element choices are co-ordinated and integrated.
5. Suggest improvements in two marketing mix areas that you feel would substantially benefit the service making references to the internal resources and capabilities that are likely to contribute to the success of the implementation of your suggestions.
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On completion of this assignment students should be able to:
1. Demonstrate an understanding of key service elements in the financial industry.
2. Appreciate the importance of customer in service delivery.
3. Illustrate an appreciation of the different elements of the extended marketing mix.
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I am an MBA student in the area of Marketing. I am interested in doing a research on the topic “Identify service quality gaps in banking sector, a comparative study of local and foreign banks”.
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